Nine questions about the business every business plan should answer:
01. Who is the new venture’s customer?
02. How does the customer make decisions about buying this product or service?
03. To what degree is the product or service a compelling purchase for the customer?
04. How will the product or service be priced?
05. How will the venture reach all the identified customer segments?
06. How much does it cost (in time and resources) to acquire a customer?
07. How much does it cost to produce and deliver the product or service?
08. How much does it cost to support a customer?
09. How easy is it to retain a customer?
Fourteen “personal” questions every business plan should answer:
01. Where are the founders from?
02. Where have they been educated?
03. Where have they worked — and for whom?
04. What have they accomplished — professionally and personally — in the past?
05. What is their reputation within the business community?
06. What experience do they have that is directly relevant to the opportunity they are pursuing?
07. What skills, abilities, and knowledge do they have?
08. How realistic are they about the venture’s chances for success and the tribulations it will face?
09. Who else needs to be on the team?
10. Are they prepared to recruit high-quality people?
11. How will they respond to adversity?
12. Do they have the mettle to make the inevitable hard choices that have to be made?
13. How committed are they to this venture?
14. What are their motivations?
Links
Entrepreneur.com: Business plan samples, writing a business plan
U.S. Small Business Administration: Essential elements of a good business plan for growing companies
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Filed under: Muslim startup , Business Plan, Harvard Business School
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