American Muslim Consumer Conference

By Rafi-uddin Shikoh (Dinar Standard), Al Haqq Society edit

Perhaps the American Muslim market had been hard to reach (given its fragmentation and diversity), perhaps the right media channels weren’t available, perhaps the post-9/11 environment made it difficult for main-stream marketers to pursue it. Much of this however is changing – in an environment of economic crisis, the growing potential of American Muslim consumers is getting harder to ignore; a variety of media channels to access this market are maturing; and the post 9/11 environment of mass-media negative perceptions of Muslims is fading.

An upcoming conference, American Muslim Consumer Conference (AMCC), October 31st, 2009 in New Brunswick, NJ, USA is set to present this changing environment and the new market opportunity. This event is bound to provide marketers with another convincing look at this market.

The event has a great lineup of speakers of marketers, analysts, and experienced Muslim market entrepreneurs who will cover American Muslim markets scope, trends and opportunities, and ways to effectively reach them.

In an economic environment where any new idea or opportunity is worth evaluating, this market is bound to provide invaluable opportunities for both main-stream marketers and niche Halal market entrepreneurs. It’s the proverbial ‘elephant in the room’ for US marketers, one which they will increasingly run into. The question is: who are the few who will creatively and effectively ride it?